Monday, 14 May 2012

Evaluation

The piece that I have created here for the Margate poster meets the needs with the visual communication and message of the brief by showing a little of Margate with the image, I used an image that made the text stand out to be the main part of the poster, which is what the brief asked me to do, being typographic, and together with the image and the text I think that they poster inspires people to look beyond the current Margate and look behind it, seeing the art and beauty it could potentially have. The way in which the poster may not meet the brief is that I included quite a big image, the brief says (mainly) typographic. Although I have used about the same amount of text space for the image, I think that they way I have placed and made some parts bold and some regular, it works and so I think I have turned this negative part of me not meeting it perfectly into a positive. The strengths of the visual communication in my poster is the text, I think that the combination of regular and bold and also the text being offset on opposite sides of the page, I think is a strength because its slightly different to what I have done before for a poster and it catches your eye because of the text. The only weakness I can see on my poster with the visual communication is the way that the image is pixelated, I made the mistake of taking this image on my phone and it wasn't until I printed it as experiment that I realised. It has made me rethink my idea all over again and I didn't know what to do, so as a resolution I broight the image over to Photoshop and tried a way of changing the image so that the pixelation wasn't so obvious. The audience for this poster could be anyone. The market for seaside fun is to anyone over the country, this particular poster would be for people in the south of the country, seeing and watching the news, of how closed down Margate has been, so news that has been shown recently with they up coming Margate - the Turner Contemporary Gallery being part of the new Margate, this poster would show that it is being built up. The way that this may be mis-read or mis-understood might be that it could be just about the beach. To improve or develop this poster a little further I could go back to Margate and take more images, hopefully on a more sunny and happier day, that would reflect the words that I have chosen to use a little more.

My time keeping for this task I think that I managed well. With other things and projects to think about, I think that I made myself enough time and space to create the poster and also the other ideas that I came up with along the way. My research that I did for this project was enough for me to get where I needed to be, After seeing the exhibition by Hamish Fulton, I think that this was good to see how type could be used as the main part of a piece, even though the text was a plain serif font, it managed to create something great. Although we were not allowed to take images in the exhibition, I found some online of Fulton's work and analyzed these. I also took a few photos of the parts of Margate that people can relate to well. Drawing conclusions from my research I did with the text, I tried to make my poster with the same sort of guidelines, plain font and just making that the focal point of the piece, which I think I have done here. My experimentation through out this project was just playing around with the text and images that I wanted to change. I made around 8 versions, seeing where the text and images were best put, looking to see what would be more effective for the audience.The part of this project that I enjoyed the most was the designing of the poster ideas. This is what I came here to do and like this the best in any project, the inspiration from artists is what makes me want to do this, this is when I work best too, I feel like I concentrate a lot more, because my head in is something I like doing. Seeing the Hamish Fulton exhibition at the Turner Contemporary is what inspired me to make the poster the way I did.

Thursday, 10 May 2012

Final

The poster that I have decided to use as my final poster is this: 

 

The reason that I have chosen this as my final poster is because I like the offset of the type, I think this is important to show that I can think of alternative ways of setting text, instead of using the usual central or all in line. Another reason I chose this piece for my final is the image. Although the poster is to concentrate on the text, I think that the image justifies this, because it isn't a big, bold image, where as the other image that I was experimenting with was quite bold and eye catching, where I wanted the text to do this. I have used Regular and Bold in this poster within the text of Century Gothic, a simple, clean and well presented typeface, that is easily readable and anybody can relate well to this.

Thursday, 3 May 2012

Development

Here I am going to document the progress of the making of my poster.  I have done more research into Hamish Fulton's typography work and in response to the exhibition I am going to experiment with a style similar to Hamish Fulton. 

The pieces of work that I have looked and in more details and in particular are these:



Here I am just looking at the borders that he uses, I think it draws your eye to the piece and I think it wouls stand out if it was on a notice board.

http://peterfoolen.blogspot.co.uk/2012/01/hamish-fulton-galleri-riis-stockholm.html
The reason that I have chosen to look at this image (I saw this in the exhibition at the Turner Contemporary) is because I really like the way that the writing is over the image. It is easily the title of the piece, that is what caught my eye and then I saw the image. Then next part that I saw was the date, in red.
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Next I'm going to show ideas that I am developing for the margate poster.


Here are the first beginnings of making my poster. I am making a few different versions of this one, using this typeface - Century Gothic in Bold. 








Here are 8 different ideas/versions that I have done for the margate poster. 
I have choosen the words:


'Discover Art
Discover Beauty
Discover Margate'


I chose those because I think it portrays the way in which there can be beauty found in anything. Even though Margate is a place being built up and is trying to pull through as a seaside town, there are parts of the town which are still beautiful. 
I think that I have shown this well with the clean cut words and keeping it short it's straight to the point in what I want to say about the seaside town.

In comparison to the first initial idea that I had with the black outline going around the edge I have taken away because I think that it takes away something from the piece and I think that it looked a whole lot better without it.


I have used the seaside image as the main image in my ideas because I really like the colour in the beach hut. I have edited the image in Photoshop before hand to make the colours quite dull but still standing out from the background - which I think it does well. 




The edited image of the beach hut on Margate beach. (used in my ideas)
 

Trip to Margate

On the trip to Margate, I went to the Turner Contemporary Gallery, where the artist/designer Hamish Fulton had an exhibition on, based on typography.
His work is based on his travels, his pieces in a way was like a diary, documenting certian parts of when he was travelling. He is called a 'walking artist' 

Here are some of his pieces that were on his site (as we were not allowed to take images in the exhibition)


From the exhibtion as a group we went along the seafront of Margate to look around the town. The brief is to promote the art of Margate.
So, as we were walking along I took some images of some things around which I thought said 'Margate'. And what people would associate with the town.









All these images I think that I could play around with slightly to make the poster quite eye catching and interesting. I really like the one of the beach. I know that this could be quite predicatable, but I like the colours on the hut.

Brief

Create a poster that is a (mainly) typographic response to your visit to the Turner Contemporary and Margate in general. This poster could be commissioned/used by the local tourist board to promote art in Margate in general and at the Turner contemporary ion general. Please present this at A3 portrait format.